Case Study on Market Entry Strategy

Client: Tata Group Company with over USD 200 million turnover.
Problem Statement: Increase revenue by introducing 1st branded product in the highly commoditized market.
Nueve’s Approach:
Secondary Research
  • Through internet, research reports, publicly available databases.
  • Discussions with trade associations, and research institutes.
Primary Research across 7 cities
  • In-depth interactions with senior management of customers.
  • Conducted by very experienced professionals in sales & marketing.
Brand Strategy Formulation
  • With Dr. Sharad Sarin, Professor-Marketing, XLRI Jamshedpur (Consulted many organizations on brand building; IIM Ahmedabad ‘71 batch).
Brand Communications Design
  • Concept based on the extensive ground work by team.
  • Design led by Reuben Thomas, Creative Designer from Nueve.
Benefits:
  • Introduced the brand to world market through phased launch plan.
  • Positioned the product as the 1st premium brand in the world.
  • Enabled premium price acceptance for the brand by a highly price sensitive market.
  • Long term benefits like increased market share through customer loyalty to be studied over due course of time.

Projects

Nueve @ Work

Nueve enjoys doing rigorous ground work and implementing their recommended strategy by joining hands with the clients. This section contains images which reflect the kind of work that we do, especially the implementation of market entry strategy recommended to one of our clients.

Celebrations @ Nueve

At Nueve, celebrations are an integral part of work. We like to cherish small successes and make the most out of them. This section has a glimpse of the fun activities going on at Nueve, be it our office ceremony on completion of 5 months, anniversary celebrations, or Diwali blast.

Corporate Social Responsibilities @ Nueve

JRD Tata had once said "Society gives us so much, we must reciprocate". Nueve firmly believes in the same and continuously engages with social organizations to help them with their activities. Here are some glimpses from those organizations and their activities.

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